Asetek SimSports – the manufacturer of sim-racing hardware based in Aalborg, Denmark – is today proud to launch a state-of-the-art product, the Invicta Steering Wheel.

Inspired by real-life Formula racing cars, the Invicta Steering Wheel has been designed and crafted with supreme performance and immersion in mind. Asetek’s long history of innovation, engineering excellence, and real-life racing experience and gaming expertise combine to make the ultimate steering wheel.

The Invicta Steering Wheel offers maximum rigidity from a CNC-milled aluminium chassis and carbon fibre front plate, all while keeping the design sleek and lightweight. Indeed, the Invicta Steering Wheel weighs in at just 1.5 kilograms for an unmatched weight to performance scale in this category. Light and strong, the Invicta Steering Wheel ensures users never miss a grain of detail on the racetrack and can take full advantage of the feedback from their simulator.

The state-of-the-art touch screen, which sits flush in the sleek carbon fibre front plate, provides users with all the information required to hone their skills and optimise their performance. A selection of curated presets is available via Asetek’s RaceHub software – which allows users to continuously enjoy updates and new features for their products, as well as configure 43 customisable LEDs on the Invicta Steering Wheel – and users can also import their favourite dashboard directly from SimHub.

The Invicta Steering Wheel is fully customisable through the Steering Wheel Configurator tool on Asetek’s website. From handles, buttons, and encoder colours to front plate materials and shifters, users can tailor the wheel to their style and comfort. In addition to this hand-built, made to order service, users can continue to transform the look and feel of their wheel post-purchase by switching handles, shifters, and encoder colours within minutes as part of Asetek SimSports’ modular product philosophy.

André Eriksen (Chief Executive Officer, Asetek) said:
“The Invicta Steering Wheel is our crown jewel product. The Invicta line is our proof point – truly delivering the real racing experience that allows for full immersion. Since we launched Asetek SimSports a little more than two years ago, we’ve made Invicta pedals and wheelbases but not a steering wheel as we wanted to get it just right. So, this is something that the community has been waiting for and we are extremely excited to share our passion for racing and gaming through this product.

“I’m a racer myself and the Invicta Steering Wheel is a higher quality steering wheel than I’ve had in any race car that I’ve driven. It’s a high-end steering wheel but you don’t have to be a sim-racing expert to use it. We’re so pleased with it and very proud of it.”

About Asetek SimSports
Founded by André Sloth Eriksen in 2000, Asetek is a Danish garage-to-stock-exchange success story and global leader in mechatronic innovation. Asetek designs, manufactures, and sells gaming hardware for next-level immersive gaming experiences. Asetek established its innovative position as the leading OEM developer and producer of all-in-one liquid cooler for major PC & Enthusiast gaming brands. In 2013, Asetek went public. In 2021, Asetek expanded its offering of gaming hardware solutions when it introduced its line of products for next-level immersive sim racing gaming experiences. Asetek is headquartered in Denmark and has operations in China, Taiwan, and the United States.

www.asetek.com

For more information, please contact:
Matt Bishop, Managing Director, Diagonal Comms: [email protected]
Joe Downes, Business Director, Diagonal Comms: [email protected]
George Brabner, Account Executive, Diagonal Comms: [email protected]