According to Alienware, the Asetek-donated first prize significantly and positively heightened interest in the 2020 fundraising campaign. The prize won by the biggest donor to Alienware’s campaign was a custom PC with Asetek liquid cooling system, including St. Jude branding and an entire ecosystem (monitor, mouse, keyboard, headset and headset stand). A total of 365 donations were received in the course of the 5-week campaign.

Once again, Asetek sponsored the top donor prize at the 2021 Alienware and St. Jude Play Live 2021 Campaign. By sponsoring the top donor prize, Asetek played a key role in helping Alienware attain a successful fundraiser for St. Jude Children’s Research Hospital, raising $43,100.

"It is a Pleasure to be Able to Help"

“We at Asetek have decided to take part in Alienware’s 2022 Play Live campaign, too, when we will again donate the first prize. It is a great pleasure to be able to play a part in helping sick children in this way,” says Solveig Malvik, who is Director, Branding & Outbound Marketing at Asetek.